Never ever been seen, Out of this world, World-first, First-ever.
Sometimes the briefs we receive are looking for solutions, experiences and campaigns that have never been done before. On the same page, some clients ask to benchmark three to four similar experiences regionally and globally.
One tactic we have incorporated to bridge this gap between ‘never-before-seen’ and ‘benchmark’ is looking at other realities and universes. There are endless works of fiction to draw inspiration from – so why stop at what we have accomplished in the real world?
Out-of-the-box solutions require out-of-the-box thinking – that much is true. Now, how do you benchmark fictional worlds of stretchy pirates,
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