The Company Films has announced a collaboration with Abu Dhabi TV, part of Abu Dhabi Media Network (ADMN), to establish a television series centered around the theme of sustainability.
The partnership aims to merge creative storytelling with an important message, bringing forth a series that resonates with audiences on a global scale.
The collaboration seeks to raise awareness, provoke thoughtful discussions, and ultimately incite action towards a more sustainable and eco-conscious world.
It focuses on Abu Dhabi as a ‘Smart City’, featuring the entities and individuals who contribute to that reality.
Rajeev Thottippully, Founder from The Company Films, said: “We are thrilled to embark on this inspiring journey in collaboration with Abu Dhabi TV and help bring to surface the topic of sustainability.
“Together, we aim to spotlight the paramount importance of the subject through the power of visual storytelling.”
From sustainability, food security technology, innovative architecture and AI, each episode promises to captivate the audience, sparking conversations and inspiring positive change.
Lauren Blackwell, Senior Producer and project Lead, said: “This series shows the amalgamation of that legacy with cutting edge technology, making Abu Dhabi a pioneer in the space of Smart City technology.
“Beyond that, their commitment towards a greener and more sustainable way of life is truly admirable”
Eissa Saif Al Mazrouei, Chief Content Center Officer at Abu Dhabi TV, said: “This partnership will pave the way for an elevated public media landscape through the creation of engaging educational and informative content tailored to all community segments.
“At Abu Dhabi Media Network, we remain steadfast in our commitment to fostering growth across broadcast, digital, and print media platforms and reinforcing our position as a leader in the media industry.”
The Company Films and Abu Dhabi TV are poised to usher in a new era of television programming that not only entertains but also educates and empowers viewers to embrace sustainability in their daily lives.