“When we talk about quality, we mean creating a genuine emotional connection with the audience.”
The world has changed. We’ve changed how we consume media. Our old captive audiences have long gone. This, in turn, has changed what we produce and how we produce it.
In this world of fast-scrolling, ad-skipping and small-screen-watching, it’s too easy to learn the wrong
lessons. To believe that the best production strategy is to lean in and focus on short-form, short-lasting, cost-effective content.
But no, no-one ever built a brand with ‘cheaper, faster, shorter’. And yet that is what we all – from clients to agencies to production co
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