Retail and well-being conglomerate GMG has entered a strategic partnership with Amazon to transform the online shopping experience for customers across the Middle East and North Africa (MENA) region.
The partnership combines Amazon’s advanced technology, fast delivery capabilities, and trusted online shopping expertise, with GMG’s extensive retail portfolio across the Middle East and North Africa (MENA) region. This move also supports GMG’s vision of combining its strong physical retail presence with seamless digital experiences to shape the future of retail in the region.
Through the partnership, GMG aims to provide customers with deals and attractive prices across a wide selection from its key categories, including sports, health and beauty, and everyday goods.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, stated, “This partnership with Amazon represents a pivotal chapter in our digital commerce strategy. As consumer behaviours evolve, we are committed to delivering exceptional experiences driven by technology, speed, and relevance.
“With the Middle East’s ecommerce market projected to reach $50bn by 2025, this collaboration is timely and strategic. Together, we will establish an unparalleled ecommerce experience that embodies the dynamism and ambition of the retail sector in the Middle East,” Baker added.
As part of the collaboration, GMG and Amazon will enable quicker delivery of high-demand products across grocery, lifestyle and wellness categories. GMG will also accelerate its omnichannel strategy by harnessing Amazon’s best practices in artificial intelligence (AI), logistics, and customer service technology.
Additionally, the partnership will expand access to globally recognised and trusted brands within the GMG portfolio, catering to rising demand for fast, convenient, and quality-focused services – all through the Amazon shopping experience that customers have come to trust.
Ronaldo Mouchawar, Vice President, Amazon Middle East, Africa, and Turkey, said, “Driven by our customer obsession and long-term thinking, we are proud to collaborate with GMG, a partner who shares our innovative spirit.”
“By combining Amazon’s online retail expertise with GMG’s diverse portfolio, we are making it easier for customers across the region to access the brands and products they love. Together with GMG, we look forward to delighting millions of customers across MENA with this exciting new offering.”
With a diversified retail footprint and a growing digital presence, GMG’s partnership with Amazon in the region also signals a shared vision to further build a dynamic online retail landscape that delivers speed, convenience, and quality at scale.
Over the coming months, customers across the region will start to see new GMG offerings go live on Amazon.ae, Amazon.sa, and Amazon.eg.
