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Campaign Middle East
العربية
DigitalFeaturedMarketing
Hiba Faisal
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Ghost-podcasting: Engineering virality for the age of short-form video

Hiba Faisal
posted on

"In a world where attention is fleeting, Ghost-Podcasting is the fastest way to build credibility and stay relevant," says, Omar Meski, Founder and CEO of the Clips Agency.

Omar Meski, Founder and CEO of the Clips Agency

Social media today rewards brevity and precision. Platforms like TikTok, Instagram, and LinkedIn are dominated by short-form videos that hook audiences in seconds. Yet, for many, the process of creating these viral-ready clips remains time-consuming and inefficient.

Enter Ghost-Podcasting, a revolutionary approach, pioneered by entrepreneur and CEO of the Clips Agency, to content creation that replaces randomness with strategy. In just one hour, professionals can produce 15-20 polished short videos, each engineered to engage, inspire, and go viral.

“Traditional podcast


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Tags:Clips AgencyGhost-PodcastingOmar Meski
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

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