Regional marketers have said that generating actionable insights is one of their top priority areas for improvement.
42 per cent of marketers in the Middle East, Turkey and Africa (META) region ranked it as their top priority, according to GfK’s newly launched CMO Outlook report.
The CMO Outlook report highlights more than 600 senior marketers’ perception of marketing today.
The report also found that regional marketers have the lowest access to real-time insights when compared globally.
The report found that only 19 per cent of META marketers said that they get receive actionable insights in real time from the gathered data.
Other regions including North America, South Americ
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