CAMPAIGN CREATIVE FACES TO WATCH 2019 – GANNA HESHAM, 26, COPYWRITER, JWT CAIRO

GANNA HESHAM, 26, COPYWRITER, JWT CAIRO

Nominated by Mai Azmy, managing director, JWT Egypt
“Over the last two years Ganna has helped win no less than five pitches and proved how skilled and quick to learn about copywriting she is, developing her own identity. Her style has become iconic in Egypt and people can recognise that she has written a certain script. When presenting scripts to clients, they often ask her to repeat it because they love her interpretations and delivery so much.”

Career path
“As soon as I graduated from fine arts university as a graphic designer, I pursued advertising as my career
path. I’ve been working in advertising for four years. I started in a famous digital agency in 2015, and managed
to become an art director. I gained exposure to the process of content creation and all its formats. After two years in digital, I decided to explore a new medium and expand my scope. In 2017, I moved to JWT Cairo as a
content creator in the digital team. After enjoying the refreshing spectrum of other projects, I worked my way
up to copywriter in the above-the-line team and I’ve been loving that ever since.”

Guiding principles
Do your best because what goes around comes around (most probably) and always, always sleep on your ideas.
That might be a universal cliché, but it actually works for me.