Samsung Gulf Electronics has appointed Gambit Communications as its new public relations agency following a multi-agency pitch process. The remit covers PR operations across five countries: UAE, Qatar, Kuwait, Bahrain, and Oman, spanning multiple business units, including smartphones, TVs, and home appliances.
Jamal Al Mawed, Gambit Communications’ Founder and Managing Director, said: “Samsung is at the forefront of so much of the technology we use in our daily lives, and is literally shaping the future with its transformative ideas and technologies. It is both an honour and a proud responsibility for us to help tell those stories in the region.”
The appointment comes as Gambit continues its regional expansion. The agency recently announced six new hires and has taken on additional clients, including Uber, Deloitte, Emirates Airlines Festival of Literature, OMNIYAT and Essilor Luxottica Group.
The independent agency picked up 36 major awards during 2024, including winning the MENA Young Lions for the second successive year, and being named Medium Agency of the Year and Homegrown Agency of the Year at the MEPRA Awards 2024, PR/Communications Agency of the Year and Independent PR Agency of the Year at the Campaign Middle East Agency of the Year Awards 2024, and Medium Agency of the Year at the PRCA Regional Awards 2024.
It handles a range of multinational brands including Acer, BMW, Aramex, Amazon Payment Services, Porsche, Mandarin Oriental and more.
