Samsung Gulf Electronics has appointed Gambit Communications as its new public relations agency following a multi-agency pitch process. The remit covers PR operations across five countries: UAE, Qatar, Kuwait, Bahrain, and Oman, spanning multiple business units, including smartphones, TVs, and home appliances.
Jamal Al Mawed, Gambit Communications’ Founder and Managing Director, said: “Samsung is at the forefront of so much of the technology we use in our daily lives, and is literally shaping the future with its transformative ideas and technologies. It is both an honour and a proud responsibility for us to help tell those stories in the region.”
The appointment comes as Gambit continue
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