By Hanae Ouakrime, PR and Communications Consultant, on the impact of AI on PR
As we approach the start of a new year, one thing is clear: humans are relying more on machines than ever before. And while technology continues to shape the way we work, it has become evident that AI is here to complement our efforts.
The best in the business know it — AI is here to stay, and it’s time we learn how to adapt. Yet, human judgment remains critical to ensuring the quality and effectiveness of our work. In PR, where it’s about human relationships, this is especially true.
AI is changing the game
AI has made its mark o
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