David Shields, Director - Client & Strategy, Fusion5.Fusion5 has added to its senior leadership team with the appointment of David Shields as Director – Client and Strategy.
Following an intense year of strategic investment and foundation-building of AI and automation capabilities, the ROI-driven media agency has picked Shields for his global experience and forward-thinking approach.
“With AI reshaping our industry, his ability to connect strategy, human creativity, and technology will be key to building the products and solutions that grow our business and strengthen long-term partnerships with our clients,” said Elie Haber, Managing Partner at Fusion5. “We’re thrilled to welcome him on board to help shape the future of Fusion5.”
Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now for access to conversations with key stakeholders across governmental entities, brands and agencies in Saudi Arabia.
Shields has built his career at the intersection of strategy, partnerships, creativity, and technology. Most recently in Tokyo, he led Audible’s multi-million-dollar media business for WPP, building and managing a large team while forging content partnerships with global brands like Dell, Uber Eats, and IKEA. Prior to that, in Cape Town with GroupM, he worked with Netflix, Chevron, and Bvlgari – pioneering first-to-market campaigns that won industry recognition across media, experiential, and new social formats.
On joining Fusion5, David said: “The agency model is changing faster than ever. To stay ahead, we need to rethink not only how we deliver value to clients but also how we structure and support our teams.”
“With MENA ad spend projected to grow by 8 per cent in 2025, and digital driving nearly two-thirds of that growth, independents like Fusion5 are perfectly positioned to lead the way.”
“I’m excited to help shape new models that balance AI-driven efficiency with the human creativity and culture that truly set us apart,” he concluded.
