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From Love Is Blind to lifestyle icons, Reach welcomes four new signings

"We’re excited to help them elevate their brands, explore new opportunities and continue shaping the future of content in the Middle East," said Ihab Ghazal, CEO and Founder of Reach.

Reach has announced four exclusive signings to its talent division that include Mais Mustafa, Chafic Yactine and more.

Reach, the marketing and talent agency has announced four exclusive signings including of one of Dubai’s original influencers, Mais Mustafa, Netflix star Chafic Yactine and Arab husband-and-wife duo Maram Al Dahabi and Nasoh Malas to its talent division.

With a dedicated following of over 330,000 on Instagram, Mais Mustafa has been a prominent figure in the region’s digital landscape since 2015, celebrated for her authentic and relatable posts, she’s connected with audiences through her travel and family-focused content, which is always delivered with impeccable style. Originally hailing from Iraq, posting in both English and Arabic, Mais represents the evolution of the modern content cr


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.