How is JCDecaux doing in the Middle East?
2023 has been a record year for JCDecaux in the Middle East, with very strong revenue growth across our markets. 2024 is off to a very strong start as well. Regarding our airport portfolio, the investments made during the COVID period and our unique regional asset base allowed us to successfully leverage the very significant rebound of passenger traffic in the region.
We had never reached such a diverse customer base, which is very encouraging for the relevance of our advertising solutions. Roadside advertising is a bit more contrasted. While demand is very strong for qualitative assets and audiences, the proliferation of advertising assets
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