Federico Fanti has joined FP7McCann MENAT as Chief Creative Officer. He will report to FP7McCann MENAT CEO Tarek Miknas and be the creative voice of the agency.
Fanti, who started his career at McCann Milan, brings more than 20 years of cross-market experience to the role, and joins FP7McCann from BBDO Guerrero in the Philippines.
At BBDO Guerrero, Federico was responsible for the creative output across all the agency’s brands including Johnson & Johnson, PepsiCo, MARS and Red Ribbon. Whilst leading an impressive creative transformation for the agency, he was also recognized to be among the world’s top 10 Executive Creative Directors by the Best Ads Rankings in 2020.
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