fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingNewsThe Work
Anup Oommen
posted on

Ford Middle East campaign rekindles the ‘adventurous spirit’ in adults

Anup Oommen
posted on

What If Creative Studio has partnered with VML to produce a campaign for the 2025 Ford Explorer model, with a hero film directed by Ed Yazbek and executive produced by Nasrallah Saad.

Ford Middle East has launched its ‘Re-Explore Life’ campaign for its latest 2025 Ford Explorer model in partnership with VML and What If Creative Studio.

Directed by Ed Yazbek and executive produced by Nasrallah Saad, this campaign’s hero film centres around the idea that every adult was once a young explorer, full of curiosity and courage, and nudges them to find that spark within them again.

Set against the stunning backdrop of the UAE’s rocky mountains, the campaign highlights the 2025 Ford Explorer and its top features in technology, power, and interior design, as an “enabler for re-exploration”.

Speaking to Campaign Middle E


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:2025 Ford ExploreradventurecouragecuriosityEd Yazbeckexplorerfamily carFordFord ExplorerFord Middle Easthero filminterior designNasrallah SaadPowerre-explorationre-explore lifetechnologyUAEVMLWHAT IF Creative Studio
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like