Ford Middle East has launched its ‘Re-Explore Life’ campaign for its latest 2025 Ford Explorer model in partnership with VML and What If Creative Studio.
Directed by Ed Yazbek and executive produced by Nasrallah Saad, this campaign’s hero film centres around the idea that every adult was once a young explorer, full of curiosity and courage, and nudges them to find that spark within them again.
Set against the stunning backdrop of the UAE’s rocky mountains, the campaign highlights the 2025 Ford Explorer and its top features in technology, power, and interior design, as an “enabler for re-exploration”.
Speaking to Campaign Middle East, Hugo Narciso, Managing Partner at What If Creative Studio, explains, “The brand goals were to introduce the new Ford Explorer model, but carefully placing it into the family segment as an enabler for re-exploration.”
“Ford Middle East focused on specific target users of the Explorer: the family car, the newlywed couple in search of adventure, and friends who want to escape the mundane,” Narciso added.
As such, the campaign was strategised with the aim of rekindling the need for exploration within adults.
May Chaker, Business Director at VML, said, “This campaign goes beyond just a product launch. It’s about reconnecting people with their adventurous spirit. The 2025 Ford Explorer serves as a bridge between everyday life and the extraordinary experiences waiting to be discovered. In the Middle East, where tradition meets innovation, this vehicle perfectly embodies both aspects.”
As the voiceover aptly puts it, the drive to explore is “the drive that led us to this exact moment. To do it all over again.”
Watch the video above to witness how the campaign has come to life.
CREDITS:
Client: Ford Middle East
Creative: VML
Production House: What If Creative Studio
