Ford Middle East has launched its ‘Re-Explore Life’ campaign for its latest 2025 Ford Explorer model in partnership with VML and What If Creative Studio.
Directed by Ed Yazbek and executive produced by Nasrallah Saad, this campaign’s hero film centres around the idea that every adult was once a young explorer, full of curiosity and courage, and nudges them to find that spark within them again.
Set against the stunning backdrop of the UAE’s rocky mountains, the campaign highlights the 2025 Ford Explorer and its top features in technology, power, and interior design, as an “enabler for re-exploration”.
Speaking to Campaign Middle E
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