Five Guys is now available at DXB International Airport, T3
This week, Five Guys celebrated the launch of its flagship store at Dubai International Airport’s Terminal 3 (T3). The store marks the first Five Guys branch in an airport outside of the USA.
Campaign Middle East spoke to the leaders behind the store opening to understand the challenges of cementing a new branch in an airport. They had some interesting thoughts to share on the strategy of the new branch’s location and the team effort it took to get the quick service restaurant’s new location to the masses.
Shamal Holding owns the licensing rights as a fr
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