posted on Jul. 12, 2024 at 4:18 pmJul 12, 2024

How the Five Guys campaign garnered 11 million views

posted on Jul. 12, 2024 at 4:18 pmJul 12, 2024

The new store marks the 15th UAE branch. It will be the first licensed store in the region, with a branch-exclusive breakfast menu.

Five Guys is now available at DXB International Airport, T3

This week, Five Guys celebrated the launch of its flagship store at Dubai International Airport’s Terminal 3 (T3). The store marks the first Five Guys branch in an airport outside of the USA.

Campaign Middle East spoke to the leaders behind the store opening to understand the challenges of cementing a new branch in an airport. They had some interesting thoughts to share on the strategy of the new branch’s location and the team effort it took to get the quick service restaurant’s new location to the masses.

Shamal Holding owns the licensing rights as a fr

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.