Fernando Miranda, Associate Creative Director – VMLYR, picked these campaigns on the theme of ‘Ads that connect’
Five ads I wish I’d made…
REAL MEN OF GENIUS
Agency: DDB Chicago
Client: Bud Light
1998
The idiosyncrasies of the Average Joe in these ads pack heaps of entertainment. But more importantly, these well-scripted nuggets stayed clear of preaching to an audience, and celebrated people in their middle-class humanity instead.
FUNERAL
Agency: DDB New York
Client: Volkswagen Beetle
1960s
I’m a sucker for good wordcraft. And this is story-telling from beyond the grave, but still somehow manages to connect with an alive
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