New Role Set to Unite & Expand FCB’s Continued Investment In Data & Technology Fueled Creativity
In a major move to unite and expand FCB’s continued investment in data and technology-fueled creativity, the network announced that Tina Allan has joined as its first global partner & head of data science and connections. Reporting directly to FCB Worldwide CEO Carter Murray, Allan will partner closely with Global CCO Susan Credle to further fuel the agency’s growing reputation for leading creative data campaigns with work like Burger King’s “Whopper Detour,” Canadian Down Syndrome Society’s “Project Understood,” and Black & Abroad’s “Go Back to Africa.” She will also
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