Fatafeat launches playlist featuring food recipes as lyrics

Fatafeat continues to reinvent itself as a versatile lifestyle and entertainment brand through content diversification. As an Arabic food network, Fatafeat sought to grow its digital presence and build a 360-brand experience for its loyal fanbase and has continually amassed new fans each year since its launch in 2006.

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Its most recent venture features a mini music album – artistically marrying the flavours of the Middle East with one of the most loved art forms in the region. Fatafeat produced five unique Arabic tracks with recipe instructions for lyrics matched with contemporary beats in collaboration with the region’s growing talent pool of musicians. This endeavour underpins Fatafeat’s efforts to extend its appeal to younger generations via new and creative content.

“Regional consumers are constantly looking for fun and easily digestible content. As a result, every brand needs to deliver and remain agile to be ahead of the game. At Fatafeat, we are constantly innovating our brand and offerings to ensure an elevated experience for our consumers and partners, ” stated Layla Tamim, Fatafeat’s Head of Ad Sales and Brand Partnerships.

True to Fatafeat’s heart for championing Arabic culture, each song pays homage to traditional Arab dishes such as Kabsa (spiced rice with meat) and Kaak el Eid (Eid cookie).

Fatafeat’s other ventures to diversify its brand include its recent partnership with Deezer to launch its podcast and its integration in the first-ever Arabic Alexa as sous-chef providing fans with interactive recipes.

The Fatafeat playlist is streamable worldwide through Deezer, Anghami, Spotify, Amazon, and Apple Music.