Shareet Studios’ latest social media campaign for Zain aimed to position the internet service as the fastest in Kuwait. Initially launched as a social media spot, the commercial quickly gained traction across platforms, prompting Zain’s marketing team to expand the campaign’s scope to out-of-home venues.
“The commercial was supposed to be a social media project. But, as per Zain marketing, they gathered a bigger budget to promote the AD once they had seen the success of it with the Kuwaiti residents. From only being on social media, they went to promote it in the cinema, and expanded to offline billboards on the roads,” says Mohammed AlNashmi, Founding Partner & Director of Shareet Stu
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