Fanfix, a content creator platform , is launching in the MENA region.
The platform has more than seven million creators worldwide and has an eight-figure deal with creator marketplace SuperOrdinary.
As Fanfix expands to the Middle East, it says it aims to revolutionise the way content is created, consumed, and monetised.
Ally Salama, Director of Fanfix MENA, said the platform “maintains a welcoming environment that is suitable for all ages and fosters inclusivity. This ensures that creators thrive, and users confidently engage and enjoy exclusive content by their favourite creators”.
Fanfix is a popular platform for beauty and lifestyle influencers in the region, with over 15 influencers including Model Roz and Summer Bujsaim who have surpassed six figures cumulatively in their monthly earnings.
Salama added: “The creator economy is a $250 billion market, with much of it still untapped. We are on the cusp of witnessing the most significant paradigm shift across the UAE and KSA within the MENA creator economy, as countries adopt innovative ways to harness the power of the internet and community building over the next five years.”
To receive an invitation to join the platform, individuals must be over 18 years and have a minimum of 10,000 followers across all social media platforms.
Creators retain 80 per cent of their earnings, while Fanfix holds 20 per cent to cover operational expenses and maintain the platform’s functionality.
The platform also offers subscriber count and daily revenue insights to all creators to better understand their audiences.
Fanfix was co-founded and launched by Vine star Cameron Dallas in 2020. Other founders are Harry Gestetner and Simon Pompan.
