Al Boom Marine has announced the opening of its first official Reebok store in Dubai.
Following the recent launch of Reebok’s first e-commerce store in the region, the addition of the first retail store provides consumers the opportunity to immerse themselves in a space that is filled with the brands DNA and heritage.
Customers will be welcomed into an experience stocked with a selection of brands such as the NANO X3, Zig Kinetica, Classic Leather, and Club C.
Reebok is the latest addition to the lifestyle retailer and distributor’s extensive portfolio of over 40 global brands and 70 retail stores across the entire MEA region.
Barry Masterson, Chief Executive Office at Al Boom Marine, said, “Reebok is a pioneer in the athletic space, and we are incredibly excited to be the brand’s custodians for the region, as we eagerly strive to drive the brand’s evolution and bring it closer to its followers.
“I am delighted to announce Reebok’s first Dubai store opening in City Centre Deira, with further expansion plans across key locations in the UAE and MEA region in the coming months.
