Facebook has appointed Spark Foundry as its global media buying and planning agency, following a competitive pitch that involved Dentsu, also an incumbent, and Havas Media.
The review, which began in March, covers all of Meta’s brands – including its social media platforms Facebook, Instagram and WhatsApp.
WPP withdrew from the process after reviewing the RFP. WPP-owned Mindshare has worked with Facebook since 2014.
Facebook’s review, which launched in March, was handled by ID Comms.
According to research consultancy Comvergence, the media account is worth $750m (£545m), although its budget is likely to grow.
Facebook increased its total global adspend in 2020 by 4
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