At the annual Loeries Awards, held in Cape Town, South Africa, and celebrating the best work from Africa and the Middle East, the MENA region did well. Havas Middle East’s Liquid Billboard for Adidas picked up the OOH Grand Prix, and the UAE Media Office’s work with MullenLowe and TBWA\RAAD also picked up a number of prizes. Among the other Gold-winning agencies from the Middle East and North Africa region were FP7 McCann and Serviceplan Middle East. Find the full list of winners at Loeries.com – where you can also see the amazing work from Africa that this region was competing against – and read more about local agencies at campaignme.com. Here are the winners from the MENA region.
Liquid Billboard
Client: Adidas
Agency: Havas Middle East
Loeries: Grand Prix (OOH – Outdoor Media); Gold (PR & Media Communication Campaign); 2 x Silver (Live Activations; Integrated Campaign); Craft Certificate (OOH Crafts – Art Direction); Bronze (Media Innovation – Single Medium)
Double Moon
Client: UAE Government Media Office
Agency: MullenLowe MENA; UAE Government Media Office
Loeries: Gold (Media Innovation – Single Medium); Craft Gold (OOH Crafts – Use of Technology); 2 x Silver (PR & Media Communication Campaign; OOH – Ambient)
Shift+K+F+C
Client: KFC Arabia
Agency: TBWA\RAAD
Loeries: Gold (Digital – Applications, Games & Interactive Tools); 2 x Bronze (Integrated Campaign; Graphic Design – General Design)
#FirstArabicCountdown
Client: UAE Government Media Office
Agency: TBWA\RAAD; UAE Government Media Office
Loeries: Gold (Integrated Campaign); Bronze (Live Events)
Lego News Rebuilt
Client: Lego Saudi Stores
Agency: Havas Middle East
Loeries: Gold (Tactical Use of Print); Bronze (Media Innovation – Single Medium)
Adaptive LED Headlights
Client: Mini
Agency: Serviceplan Middle East
Loeries: Campaign Craft Gold (OOH Crafts – Art Direction); Campaign Silver (OOH – Outdoor Media)
Astronomical Sales
Client: Mastercard
Agency: FP7 McCann MENAT
Loeries: Gold (Effective Creativity)
Hebrew Card
Client: Abu Dhabi Investment Office
Agency: TBWA\RAAD
Loeries: Silver (Media Innovation –
Single Medium)
Blood Unity
Client: Donner Sang Compter
Agency: FP7 McCann MENAT
Loeries: Silver (Effective Creativity)
Peace Camo
Client: The Lebanese Army
Agency: TBWA\RAAD
Loeries: Silver (Design – Fabric Design)
Offline Hour
Client: Pizza Hut
Agency: M&C Saatchi UAE
Loeries: Craft Certificate (Digital Crafts – Use of Technology); Bronze (Digital – Website or Microsite)
#SoundOfResilience
Client: Baalbeck International Festival
Agency: Impact BBDO
Loeries: Silver (Live Events)
A Dad’s Job
Client: Home Centre
Agency: FP7 McCann MENAT
Loeries: 2 x Bronze (PR & Media Communication Campaign; Film – TV & Cinema Commercials – Up To 90s)
As Far As We Go
Client: Almosafar
Agency: FP7 McCann MENAT
Loeries: Bronze (Effective Creativity)
Distant Neighbours
Client: Tecom Group
Agency: Serviceplan Middle East
Loeries: Bronze (Digital – Social Media)
Martian Stamp
Client: UAE Government
Media Office
Agency: TBWA\RAAD; UAE Government Media Office
Loeries: Bronze (PR & Media Communication Campaign)
ProtectSet
Client: Mobily
Agency: MullenLowe MENA
Loeries: Bronze (PR & Media Communication Design)
Rooftop Farms
Client: Knorr Egypt
Agency: FP7 McCann MENAT
Loeries: Bronze (OOH – Outdoor Media)
Traditional Virginity Test
Client: MALI
Agency: TBWA/RAAD
Loeries: Bronze (Integrated Campaign)
XXX Parental Control
Client: Connect
Agency: TBWA\RAAD
Loeries: Campaign Bronze (Print – Print Advertising)
