The quest for performance shouldn’t come at the price of an innovative culture, says Nadim Samara
Back in 2008, the foundations of most economies were shaken by the deep uncertainty of what the future would hold. Confidence in both the global and regional financial systems and their long-term stability rapidly fell and with it the ambitions of many a brand. Future plans were put on hold, savings were being asked of most departments and the quest for effectiveness began. What we didn’t see at the time is that the impact would go even deeper. Something else got broken as result of the financial meltdown.
Before 2008, particularly in our region, economic optimism was tainted with e
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Great article on how we are marketers can be myopic. It happens time and time again, we are doing it now globally trying to create real time marketing instead of timely marketing.
The term content creation is also a misnomer- can you ever create content and serve it like a machine? Consumers aren’t babies or robots. They are smarter,they are sheep.
They go where their flock goes, find the flock you are talking to and lead them.
That’s the baasics.