Extend The Ad Network, a regional marketing and communication group headquartered in Riyadh, has appointed George Barsoum as Deputy CEO and Chief Operating Officer.
The move further strengthens Extend’s continuing commitment to strengthen its leadership team with seasoned industry leaders who bring regional and global expertise in the communications industry.
With over 26 years of executive leadership roles in the region’s largest multinational agency networks, including Leo Burnett, JWT (now VML) and, most recently, as MENA CEO of VMLY&R and founder of strategic consulting firm Anarkey, George Barsoum brings a wealth of experience in communication, marketing and strategy to the Extend Group with a track record of success working on major global brands and government entities across the region.
Engr. Abdulaziz Al Babtain, Extend Group’s CEO, said: “We are confident that George’s leadership will greatly contribute to our ongoing success and innovation in our offerings at all levels.”
Barsoum’s appointment underscores Extend Group’s commitment to recruit top-tier industry leaders with diverse local and global expertise, ensuring the group’s position as a fast-rising and leading player in the marketing and communication industry.
