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Experts call for collective effort to make Dubai No. 1 hub for marketing

"We must attract younger talent by allowing them to work on innovative, fulfilling projects in environments that prioritise collaboration, inclusivity, and sustainability," industry experts told Campaign Middle East.

Industry experts from across the UAE have written in to Campaign Middle East reacting to a story we carried last week about Dubai securing the second spot in a ranking of the world’s top 100 cities for marketing careers – and they have come to consensus: There’s a need for collective effort to raise Dubai to the No. 1 spot.

The study conducted by Loopex Digital analysed 100 major cities worldwide to determine the best cities for marketing specialists, with final rankings based on composite scores, prioritising cities with higher numbers of job opportunities, salaries, living costs, and safety ratings.

While Dubai ranked No. 1 in terms of safety globally, leaders within the indu


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.