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Experience Abu Dhabi invites audiences to come ‘Alive in Al Ain’

'Alive in Al Ain' aims to immerse audiences in the beauty and serenity the destination offers in an effort to drive tourism to the city.

A still from Alive in Al Ain.

Experience Abu Dhabi has launched a hero film campaign in an effort to draw tourists to the oasis.

The film cinematically captures the beauty that Al Ain has to offer, showcasing the destination as the perfect getaway.

The spot’s intention is to invite audiences to connect with ‘the essence’ of Al Ain. It does this by capturing the various experiences Al Ain offers. Viewers are taken on a journey from dune-bashing in the desert to interacting with wildlife at the Al Ain Zoo.

‘Alive in Al Ain’ hopes to immerse viewers into the destination’s culture, landscape and traditions. This


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.