A still from Alive in Al Ain.
Experience Abu Dhabi has launched a hero film campaign in an effort to draw tourists to the oasis.
The film cinematically captures the beauty that Al Ain has to offer, showcasing the destination as the perfect getaway.
The spot’s intention is to invite audiences to connect with ‘the essence’ of Al Ain. It does this by capturing the various experiences Al Ain offers. Viewers are taken on a journey from dune-bashing in the desert to interacting with wildlife at the Al Ain Zoo.
‘Alive in Al Ain’ hopes to immerse viewers into the destination’s culture, landscape and traditions. This
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