Cheryl Sheppard, Partner at TGP International talks about building winning restaurant marketing strategies.
The rules for restaurant marketing and activations have changed. From fine dining establishments within 5-star hotel resorts to entire food halls inside thriving mall complexes, a holistic approach now underpins a venue’s success.
In my role as Partner and CMO for TGP International, creating, operating and activating some of the region’s most successful restaurants and food halls, I’ve seen firsthand how strategic marketing must align seamlessly with a venue’s core concept, brand, and purpose to drive engag
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