Telecom providers lead the 2023 ranking of the Kantar BrandZ Top 30 Most Valuable Emirati and Saudi Brands.
Saudi brand STC holds on to its number one position overall for the third year with a brand value of $13.7 billion. Etisalat by e& is the most valuable Emirati brand and worth $9.5 billion.
“Both brands have been laser-focused on their journeys towards becoming diverse technology platforms, with a strong purpose to improve society through their actions,” said Kantar.
Stability is in evidence, with 29 of last year’s 30 ranked Saudi and Emirati brands returning once again in 2023.
The sole newcomer is retailer Nahdi, a leading pharmacy retailer which made a big entrance at
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