Ethara, an events and entertainment company, has appointed The Romans as its lead PR agency.
The multi-year retainer includes work streams across corporate brand, live events, venues (such as Yas Marina Circuit, Etihad Park, Etihad Arena, among others), and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Following a nationwide competitive pitch, The Romans bagged the six-figure partnership due to its reputation for dynamic communications strategies.
“The Romans bring a reputation for bold, creative communications that reflects our own ambition and energy,” said Andrew Stass, Brand Marketing and Communications Director, Ethara. “As our new PR and communications agency, we look forward
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