If you ask a marketing professional about their product counterpart (and vice versa) you might be met with a grimace, or even an eyeroll.
It’s no secret that product and marketing teams often squabble, despite the fact that these two teams are usually chasing a common goal.
So, why – instead of being united – do these departments regularly face friction and conflict? More importantly, how can you change communication from tumultuous to harmonious?
Bridging the gap
Product management is a relative newcomer when you compare it to the well-established world of marketing. As a result, some companies have yet to create dedicated product departments, leaving many individuals with n
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