Doha Festival City has introduced a Virtual Mall experience.
Reinforcing the brand positioning ‘My Place, My Choice’, this digital platform has launched under the tagline ‘Your Mall from Home. One Cart. Non-Stop Shopping’.
It aims to reinvent the retail landscape, providing consumers in Qatar with a unique shopping experience.
The Virtual Mall features an enhanced 3D digital experience, leveraging state-of-the-art technology
Shoppers are transported on a digital journey as they stroll through the mall’s corridors, step inside shops, and experience a digital interpretation of the actual physical stores in Doha Festival City.
It offers shoppers a hassle-free and seamless way to explore a diverse range of products from the mall.
Through the innovative 3D tour, the entire mall becomes accessible to customers, providing a unique shopping experience.
Participating retailers in the Virtual Mall aim to gain increased exposure to a broader audience in Qatar.
While online shopping is currently available for select outlets, Doha Festival City envisions expanding this feature to include its range of cafes and restaurants.
The platform is currently designed to cater to the local audience, focusing on showcasing the diverse retail offerings of Doha Festival City.
Robert Hall, General Manager at Doha Festival City, said, “The Virtual Mall is a testament to our commitment to enhancing customer experiences and embracing digital innovation. With this revolutionary platform, we are redefining the future of shopping in Qatar, offering convenience, diversity, and unmatched accessibility”
During its initial phase, it will exclusively cater to deliveries within Doha, ensuring the needs of local customers are met.
While the online shopping facility is currently available only in Qatar, the Virtual Mall platform allows international access to showcase the diversity of retailers in Doha Festival City.
For an interactive shopping experience, the Virtual Mall presents two distinct features: the Chat with Store Experts and the Shopping Assistant.
These complementary offerings help customers to seamlessly engage with store experts during mall trading hours, providing personalised assistance and support.
