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Esports World Cup launches game-first social channel: EWC_Extra

The new social channel is dedicated to real-time match coverage, community moments and behind-the-scenes content.

EWC_Extra

The Esports World Cup Foundation has launched EWC_Extra, a dedicated social channel on X and Instagram to focus on real-time coverage, community reactions and key moments from inside the arena.

Built for the most passionate community across EWC’s 25 tournaments, EWC_Extra is the home of play-by-play content – from tournament upsets and MVP performances to memes, creator posts and behind-the-scenes access, capturing the competition match by match.

EWC_Extra joins the EWC’s main channel to form a two-part content ecosystem that reflects the scale of the world’s biggest esports event. While the main channel delivers human stories and cultural context, including players, teams, fans,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.