ESG: Key ingredients for branding success
Let’s start with the facts: More than 70 per cent of global consumers are actively changing their buying habits to reduce their environmental impact, according to a study by the United Nations.
If your brand isn’t riding the sustainability wave, you’re not just missing out – you’re sinking. Sustainability isn’t some trendy buzzword anymore – it’s a full-blown consumer demand.
Approximately 65 per cent of buyers want sustainably sourced or eco-friendly products. If your brand isn’t catering to this growing army of eco-conscious shoppers, you’re losing them
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