As I reflect on my 20-year-long career in advertising and production, I realise what exceptional grit, determination, stamina and teamwork skills a female business leader needs in the MENA region more than in any other country I have worked in. There is definitely a feeling that the region is still very much a male-dominated territory.
Pratixa Shah, Head of Production, Dejavu, says: “There is an undercurrent. It’s subliminal, it’s presumptuous; no one ever talks about it, but the men have the majority rule in production, we all know that.”
But why? According to the Harvard Business Review 2019, “women were rated as excelling in taking initiative, acting with resilience, p
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