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Emplifi acquires live commerce software provider Go Instore

Emplifi acquisition of live commerce software Go Instore will give B2C brands faster connection-to-conversion experiences in-store and online.

Emplifi, a unified customer experience platform, announced the acquisition of Go Instore, a UK-based video-powered retail platform. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach – meeting customers, wherever they are.

With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands. Today more than ever, brands need the ability to


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