Banali Malhotra, Marketing Director – RAKBANK
As Director-Marketing at RAKBANK, Banali is responsible to grow RAKBANK’s brand dominance and drive innovative marketing strategies. With over 20 years of experience across regions, she has successfully launched several campaigns and products that have earned many international accolades.
Under her leadership, RAKBANK has embarked on data-driven marketing journey to accelerate its digital maturity and growth.
According to Banali, the ever evolving consumer spending habits need to now guide the brand strategy. The consumers are concerned about the impact of COVID-19 on the
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