Al-Futtaim has launched a campaign to pay tribute to its Emirati women employees across various stages of their career for Emirati Women’s Day 2025.
The campaign, titled Rooted & Rising, builds on a simple brand belief: you can lead the future without leaving your roots.
Therefore, Al-Futtaim has handed the mic over to its very own Emirati women employees, to tell their stories, in their own words, aligning with the UAE’s theme for the occasion: “Hand in Hand, We Celebrate 50 Years.”
Sarah Meredith, Global Head of Thought Leadership at Al-Futtaim, says, “We honoured the journeys of more than 900 Emirati women across our businesses – women whose confidence is grounded in values
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