As a busy year of international travel draws to a close, the world’s largest international airline is revealing how passengers spent their time inflight, delving into data to dissect what exactly Emirates customers watched and listened to on journeys to and from 140 destinations around the world.
Most watched movies on ice in 2023
Emirates ice offers more than 6,500 channels of on demand movies, TV shows, music, podcasts, and even live TV to catch the international news and sport.
From the expansive 2,000 plus Hollywood and international movies available, and all the best of 2023, amongst the most watched movies by Emirates customers around the globe were; visually stunning sci-fi film, Avatar: The Way of Water, Ticket to Paradise – a rom-com starring George Clooney and Julia Roberts, and the popular action movie Top Gun: Maverick.
Long haul customers across the world also settled into box sets of movies, such as The Lord of the Rings complete trilogy and all four of the John Wick films.
After English language content, the top viewed international movies include two Bollywood action movies, Vikram Vedha and Bholaa, the French thriller La Syndicaliste, Korean drama Return to Seoul, and the 2023 Cannes Palme d’Or winner, Anatomie d’une chute from France.
Arabic speakers tuned into Emirati film Khorfakkan – depicting the 16th century invasion of the city.
Kids and perhaps kids-at-heart, tuned into a myriad of movies like Puss in Boots: The Last Wish, Tom & Jerry Cowboy Up! Teen Titans Go! & DC Superhero Girls and The Super Mario Bros. Movie.
Most binge worthy
On long flights, Emirates customers loved to binge a box set, with high viewership recorded for all seasons of HBO Max’s Succession and both seasons of The White Lotus.
Within the comedy genre, customers showed a preference for sitcoms – Friends, Brooklyn Nine-Nine and The Big Bang Theory, while in drama – many travellers selected two historical dramas The English, and Women of the Movement.
Trending TV in the Kids and Teens section included Schooled! and SpongeBob SquarePants. While younger kids tuned into Australia’s Bluey and Hey Duggee and Supertato.
On Emirates ice live TV channels include: Sport 24, BBC World News, CNN and Sky News Arabia.
Customers also tuned into the Coronation of King Charles III and Queen Camilla, Formula 1® races, NFL Superbowl, English Premier League, Augusta Masters, ICC Cricket World Cup 2023, Rugby World Cup 2023, Wimbledon, DP World Tour and the US Open Tennis.
The single most watched sports on Emirates live TV in 2023 was the ICC Cricket World Cup 2023.
The tuneful tastes
Emirates’ customers showed their sophisticated sides with one of the most popular albums on ice revealed as Mozart’s Chamber Music.
Ed Sheeran’s album Subtract was also in the top three, but unsurprisingly the top spot was scooped by the one and only Taylor Swift and her album Midnights.
Kids couldn’t get enough of with Cocomelon, Bluey, Kidzbop, and the Encanto soundtrack holding the top spots.
The most popular playlists onboard Emirates’ flights included the Arijit Singh Playlist, ABBA’s Timeless Pop Anthems and the Best of Fairuz and Khaleeji Classics.
Some audiophiles went for content beyond music and showed love to the Rain, Sleep & Nature Sounds Playlist while relaxing at 40,000 feet.
Happiness & Wellbeing content
Emirates customers in 2023 tuned into nature relaxation series’ like: Living Wild: How to Change Your Life, and Storytelling with Gian Power: What’s your life story? also proved popular.
Looking ahead to 2024, customers can expect to see many exciting developments on ice from exclusive new content partnerships to new inflight entertainment systems.
