Emirates Post Group has unveiled its new brand identity called 7X.
The new branding and name “marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape of global trade, transport, and logistics,” it said.
However, Emirates Post will still exist, just the parent company name is changing. Other entities like FINTX, and Electronic Documents Centre (EDC) will also sit under the parent company.
“The name 7X is symbolic, representing the connectivity of the seven emirates to the seven continents and across the seven seas, marking a commitment to enabling a world in motion,” a spokesman said.
The strategic shift is part of a five-year strategy to prioritises operational excellence, digital transformation, customer-centricity, cultivation of strategic partnerships, and promotion of sustainable growth.
Badr Salim Sultan Al-Olama, Chairman of 7X, said: “The new strategy is geared towards further strengthening the company’s global footprint and fostering a positive influence on the communities served by 7X.
“The brand seeks to further enhance its contribution to the UAE’s vision of smart communities through a global network that leverages technology and collaborative efforts for enhanced efficiency in global operations.”
Abdulla Mohammed Alashram, Group CEO of 7X, added, “In this historic step, we embark on a new chapter under the ‘7X’ brand, signifying our unwavering commitment to delivering exceptional customer experiences and enriching their value.
“We pledge to continue our technological and sustainable investments, affirming our environmental responsibility and dedication to innovation that aligns with market dynamics.”
