Emirates Post Group has unveiled its new brand identity called 7X.
The new branding and name “marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape of global trade, transport, and logistics,” it said.
However, Emirates Post will still exist, just the parent company name is changing. Other entities like FINTX, and Electronic Documents Centre (EDC) will also sit under the parent company.
“The name 7X is symbolic, representing the connectivity of the seven emirates to the seven continents and across the seven seas, marking a commitment to enabling a world in motion,” a spokesman said.
The strategic shift is part of a five-year stra
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