The annual YouGov BrandIndex Buzz Rankings showcase the brands with the most positive buzz over the past year. Dubai-based airline Emirates, fast food restaurant chain Al Baik and global messaging service app WhatsApp, have been crowned as the brands generating the most positive buzz in the Middle Eastern countries – UAE, Saudi Arabia and Egypt, respectively.
YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The annual Buzz rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.
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