Emirates adds another football club to its sponsorship list

The airline's sponsorship portfolio already includes high-profile football clubs including Arsenal, Olympique Lyonnais, Real Madrid and AC Milan

Image credit: Emirates

Emirates airline has added another football club to its growing list of sponsorship.

The world’s largest airline has just added  Etoile Sportive du Sahel, one of the most decorated football and basketball sports clubs in Tunisia.

It has signed a new sponsorship deal which will see Emirates become the official airline sponsor of the club, starting from the 2023-24 season. Emirates branding will be prominently placed on the Etoile Sportive du Sahel Club’s first team jerseys and training kits.

Along with football, Emirates will also be supporting the main indoor sporting teams which includes basketball, volleyball and handball.

Emirates’ sponsorship portfolio already includes high-profile football clubs and events including Arsenal, Olympique Lyonnais, Real Madrid, AC Milan, Benfica, The Emirates FA Cup and the Asian Football Confederation.

Badr Abbas, Senior Vice President, Commercial Operations, Africa, Emirates, said, “Amplifying our brand message on jerseys across their different sports divisions will help to create more meaningful connections with sports fan bases in Tunis and across Africa.

“Etoile du Sahel has great local and regional appeal, and as a brand, we’re proud to bring together ardent fans and teams, expand the reach of the club, while nurturing upcoming talent.”

The airline also gets advertising and branding rights in the club’s stadium and indoor sports facilities, digital and social media activation rights and hospitality.

The Tunisian club, known primarily for its football,  has won several championships, cups and super cups at the national, African and Arab level across multiple sports.

Having won more Confederation of African Football(CAF) trophies than any other Tunisian team, the club has been crowned the top title of CAF Champions League, has earned 2 CAF Super Cup titles, 4 CAF Confederation Cup titles and 2 African Winners’ Cup.

Etoile Sportive du Sahel has been listed as one of the most valuable football clubs in Africa and one of the most widely supported teams in the continent.

Emirates’ involvement in basketball began more than 32 years ago, when it partnered with the UAE Basketball Association as sponsor and official airline.

The airline has also sponsored the Dubai International Basketball Championship for 28 years, in addition to helping bring the FIBA World Championship to the UAE.