In an industry driven by fresh ideas, constant evolution, and a thirst for innovation, Dubai Lynx is taking a significant leap forward.
In a recent roundtable moderated by Lucy Harvey, Chief Growth Officer, Middle East, Turkey & Africa, Burson and Marian Brannelly, Global Director of Awards, LIONS, a group of 11 agency creatives were brought together to share their thoughts on the format, hear about their future focus at their agencies and share their recommendations for future Dubai Lynx events.
The Roundtable attendees:
- Leonardo Borges, Executive Creative Director, Havas Middle East Dubai
- Kalpesh Patankar, Chief Creative Officer, Leo Burnett Dubai
- Seyoan Vela, Chief Creative Officer, Livingroom Communication
- Aunindo Sen, Executive Creative Director, Publicis Middle East Dubai
- Ash Chagla, Chief Creative Officer, Science & Sunshine Dubai
- Fadi Mroue, Chief Creative Officer, SRMG Labs Riyadh
- Stephen Worsley, Regional Managing Director, Golin MENA
- Omar Kabbani, Creative Director, Burson
- Gautam Wadher, Chief Creative Officer, Memac Ogilvy Dubai
- Santiago Cuesta, Executive Creative Director, TBWA\Raad Dubai
- Marie Claire Maalouf, Chief Creative Officer, Edelman
The focus was firmly placed on how the new format can elevate the region’s creative industry and cement its place on the global stage.
Empowering the next generation
The roundtable placed a significant emphasis on emerging talent. Dubai Lynx has long been a platform where up-and-coming creatives could be inspired, network with industry leaders, and showcase their work.
The new format doubles down on this commitment, and following recommendations from the Roundtable attendees, Dubai Lynx is working to introduce:
- Ambassador Programs: Senior creatives across different disciplines—designers, copywriters, strategists—will mentor and champion young talent within their agencies.
- Portfolio Reviews: All the creatives in the room expressed a willingness to offer their time for one-on-one sessions, providing invaluable feedback and guidance to the next generation.
- Regional Roadshows: To ensure Dubai Lynx as a platform feels inclusive and accessible, it will take its programming on the road, visiting key creative hubs across the region. These roadshows will not only bring the industry together but also spotlight local talent and foster a more integrated regional community.
“Young creatives need to feel the energy, the excitement, and the opportunities that come from being part of the industry,” said one CCO. “We have a responsibility to give them a platform to shine.”
Celebrating creative excellence
While the new format is focused on connection and growth, the Awards Show remains the crown jewel of Dubai Lynx.
Attendees were unanimous in their desire to see the awards return with more glamour, prestige, and a spotlight on the winning work.
Following recommendations made by the group, Dubai Lynx will look to implement:
- A showcase of the winning work: An exhibition that features the region’s most impactful campaigns, allowing attendees to immerse themselves in the creativity and craftsmanship behind each piece.
- Improved networking opportunities: The Awards Show will be structured to facilitate connections, ensuring that attendees can meet, exchange ideas, and build relationships throughout the evening.
“It’s not just about the trophy—it’s about showcasing the incredible work we do and celebrating the people behind it.” said another Creative Leader.
And with that, Dubai Lynx is ready to embrace its bold new vision—and showcase the very best of creativity in the MENA region.
