Retail has transformed significantly in recent years, with retailers aggressively adopting online and offline marketing strategies to reach consumers whose expectations have soared. During the holy month of Ramadan, retailers must gain a deeper understanding of consumer behaviour during this period and tailor their strategies accordingly to capitalise on the unique opportunities it presents.
With 64 per cent of Muslims spending more in Ramadan in 2023, this period presents a significant opportunity for retailers.
Experts from GMG, a global well-being company with a portfolio of leading international and home-grown brands, shared strategies for retailers during this unique cultural and religious month-lon
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Tags:GMG
