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Electriclime and Serviceplan produce intimate film for Toyota

Electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota ‘Veloz’.

Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.

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In an area of the Middle East where production is thriving, the one-take style film has only a few invisible cuts, and throughout tells the story of different members of a modern family through a series of moments.

With their all-new Toyota Veloz, each scene sees a different location and sets a different vibe, projecting the feeling of the characters throughout.

Providing a film full of warmth and intimacy, it incorporates the features of the Veloz for the viewers and brings them organically into a story.

Toyota ‘veloz’ from electriclimeº on Vimeo.


Client: Toyota
Agency: Serviceplan Experience
Senior Account Manager: Ayman Fouda
Senior Arabic Copywriter: Rana Ahmad
Associate Creative Director: Oussama Founi
Associate Creative Director: Sameer Suri
Head Of Production: Ossama Elrashidy

Production Company: Electriclime°
Servicing Company: Lettergray
Director: Damiano Fieramosca
DoP: Anatol Trofimov
Executive Producer: Michael Ahmedzadeh
Producer: Layal Mooti
Creative Director: Pabz Alexander
Head of Production: Rory Cavanagh

Production Coordinator: Lana Abu Risheh
Editor: Mariam Gabunia
Producer at Lettergray: Elie Khayat
Production Manager: Rawad Nicolas
Production Assistant: Seif Alotaibi
Location Manager at Wonderlust: Ayla Al Akkad
Steady Cam: Dani Dagher
Sound Engineer: Hani Kreyzan
Assistant Director: Badih Ayoub
Gaffer: Razwan Malik
Key Grip: Albert Chehwan
Casting Director: Jessica Saade
Art Director: Sundus Abul Shamat
Wardrobe Stylist: Rana Domian