The Work

Egypt Tourism Authority – Freedom Story

In the short term, revolution has damaged the Egyptian economy. Tourism probably has been hurt the worst. But on a positive note, Tahrir Square has become a new tourist destination. By getting the youth to tell their stories about their view of what happened in Tahrir, JWT Cairo and the Egypt Tourism Authority are seeking to create interest and curiosity and encourage the world to support Egypt by visiting its new birthplace of freedom.

Project Freedom Story
Client Egypt Tourism Authority
Brief Create a freedom story targeted to the youth to encourage them to tell their stories
Creative agency JWT Cairo
Executive creative director Rich Wakefield
Associate creative director/copywrite

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