Hearts floating around, people jumping into a billboard, and icons on the street are not things you would usually expect from a bank’s retail TVC, but that’s the route Leo Burnett Beirut has opted for in Bank Audi’s new commercial. The stop motion TVC features a song exclusively written for the ad and shows a man going through different stages of his life, starting with his own graduation and ending with his son’s. It seeks to position Bank Audi as a financial enabler that encourages consumers to go out there, enjoy life, and grow beyond their potential.
Project Go Out There
Client Bank Audi
Brief Bank Audi wanted to communicate a range of retail banking services
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.