E& has launched a hyper-targeted digital advertising campaign at Dubai International Airport (DXB), leveraging JCDecaux’s advanced targeting technology to engage travellers in real time. The campaign promotes a data roaming package for UAE passengers heading to Saudi Arabia, ensuring that the right audience receives the message at the right moment.
Using Dubai Airport’s flight information system, the digital screens at DXB’s boarding gates activate specifically when flights to Riyadh, Jeddah, and Dammam are announced. This real-time synchronisation enhances the relevance of the messaging, ensuring that departing passengers are presented with the roaming offer when it is
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