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E-commerce 2022: Beyond reality – by SAE Institute’s Hiba Hassan

SAE Institute’s Hiba Hassan examines the growth of XR technologies in e-commerce

By Hiba Hassan, head of design and visual communications department, SAE Creative Media Institute
Imagine putting on a headset and opening your eyes to a virtual world, and with the tap of your finger you get to teleport into an automotive showroom. Next, you look at a blank platform in front of you and again tap your fingers. A tablet-like screen appears in front of your eyes, allowing you to select the car you want to see. Browsing the menu and the customisations it offers, you choose the colour of your vehicle, the interior, rims, or any feature available. When happy with the customisations, you walk to your new virtual car, open the door, go inside to test drive it virtually, and ev


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