We’re just a few months away from the arrival of 10 million tourists in Dubai during a period of time known as Dubai’s Event Season.10 million people who’ll spend, on average, about $700 every day from November till March.
Based on the average duration of a holiday in Dubai, that works out to about $28 billion. So, you can imagine how the Retail, F&B and Entertainment sectors in this Emirate are already gearing up and investing heavily in promotional material which will line the streets, fill your screens and generally assault your senses.
And while we’re on the subject of senses, how will sonic branding influence purchase decisions during this period or lure multitudes to all the
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